How To Write Little Tiny AdWords Ads That Bring Giant
There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.
I think Mark Twain said it best. I would have had more christian louboutin boots time, I would have written you a shorter letter. The point it takes much more skill, and much more time to write short copy than long copy.
Step One You would be very wise to either use a benefit or an end result in your headline. In order to do this, you have to be aware of the difference between features and benefits. Start louboutin outlet uk by making a list. I use the example of an online shoe store.
Here are a few features:wide selection of sizes
And here are the benefits associated with those features:
hundreds of styles to choose from
hard to find sizes in stock
(free is free!)
Step christian louboutin wedding shoes Two Know what your customers are looking for. YOU may feel that one benefit outweighs another. However, your customer might feel differently. Be sure you understand what is important to your customer before writing your headline and your ad. You have no room to waste so it is vital that you find a so called nail and hit it right louboutin outlet uk on the head.
Step Three Work in your keywords. If you used Overture pay per click engine before, you know that there is a greater click through rate on search results that use the exact key phrase the surfer types in. The same holds true for Google AdWords program.
While the following have by no means been christian louboutin clearance researched, we assume that some optimum keywords for our shoe store are: women's shoes and sandals. We want to include these in our ads.
Step Four Start big and narrow it down. Begin by writing a few sentences or a paragraph about what you like your customer to know. Perhaps:
You find everything you looking louboutin sale outlet for in one place! Hundreds of styles to choose from including hard to find sizes in stock. You save lots of money because our regular prices are far below that of other stores. Plus shipping is always free regardless of the amount of your purchase. Check out our excellent selection of women's shoes and sandals.
Now, go christian louboutin sale uk back and take out every word that does not absolutely need to be there. You probably came up with something like this:
Everything in one place! Hundreds of styles, hard to find sizes. Prices far below other stores. Shipping free. Women's shoes and sandals.
That a LOT smaller and still gets the point across. However, rent christian louboutin it is still too long for AdWords. Your headline must be less than 25 characters (including spaces). Your copy can only be 35 characters per line. (You get two lines.) Now is the time to begin rearranging words to create an ad that will match Google guidelines, include your keywords, and draw a crowd to your site.